MEDDPIC is a sales methodology that stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identify Pain, and Champion.
MEDDPICC is a sales methodology based on qualification for complex, enterprise, Business to Business sales. MEDDPIC is a variation of MEDDIC that has evolved to include a P that stands for Process.
The MEDDPIC sales methodology was developed by Jack Napoli, a former sales executive at Salesforce, in the mid-2000s. Napoli developed the methodology based on his own experience in sales, and he has since written and spoken extensively about its effectiveness. The methodology has been adopted by many sales organizations and is often used as a framework for sales training and coaching.
Here’s a brief explanation of each component:
Overall, the MEDDPIC methodology is designed to help salespeople understand their customers’ needs and tailor their sales approach to address those needs.