Sentia rocks Salesforce CRM. Another Sentia Success story
A leading financial services business with OVER $230 billion of assets under management IMPLEMENTED Sentia in 4 Weeks AND reduced selling costs by 27%
The client had already used salesforce.com for 2 years when they engaged us. Within a few weeks the outcomes were enormous.
Selling Cost Reduction
27%
Payback Period
3Weeks
Productivity Increase
40%
1
Background
Providing balance sheet and cash management solutions to US banks and other financial institutions for almost 50 years, the firm is a deposit and liquidity specialist for banks, trust/wealth managers, brokerages, and public and private entities.
2
Project Goals
Having already invested in the leading enterprise CRM two years earlier, the business did not want to replace this CRM but wanted to leverage this earlier investment and actually begin to generate productivity gains and revenue growth.
3
Implementation
Sentia was installed on to the existing salesforce.com system and we analyzed daily practises to create a configuration and automation that dramatically overhauled the company's operation.
Deployment was within 4 weeks of project commencement. Annual investment for the software, configuration and ongoing service and support $13,500.
& the Payback was $445,000+
Through a detailed analysis of the processes within the client's business we were able to configure Sentia so that it automated much of the day to day that the team spent time on freeing them up to more effectively service their clientelle.
$418,275
saved through the automation of daily account follow ups (previously engaging each team member for a measured 90 minutes a day.
$26,665
in measured and quantified savings through automation of data entry and data maintenance.
$445,000+
in total quantifiable savings through the deployment of the Sentia system.
Risk Reduction
The highlighting of customer balances that are outside set limits has reduced follow up times and risk substantially.
Marketing Efficiencies
Custom Sentia modules have automated much of the information flow between Marketing & Business Development.
Mgt Oversight
All of the activity of the team and any lack of the team is scrutinized by the Sentia application and exceptions immediately communicated by Sentia.
Robert Solow, Noble Prize winning Economist
“ the influence of information technology is everywhere except for productivity statistics”
Sentia is the solution to Solow's Paradox, driving adoption, automating process and delivering actionable insights for your team on a modern, clean user interface
Sentia is the world's first 'virtual digital adviser' - it will work with your current CRM, completely elevate your CRM's outcomes and your team will love it!
We connect Sentia to your current CRM, we configure it specifically for you and your business' processes and automate all of your repetitive tasks while eliminating extra data entry.
Sentia replaces the typical, tired CRM user interface with clean, modern cards that detail what actions to take and where to focus each and every day and in what priority to make the most wins.
Account Review & Follow up - 15 staff routinely spent 90 mins staring and comparing reports identifying accounts which needed action that day at an avg hourly cost of $65
Ongoing Key Data Entry - Emails from accounts & prospects manually identified in Outlook and from there a task created in salesforce with copied body of the email. Previous 12 months 8320 emails. Time taken 2 minutes per email at an avg hourly cost $65.
Daily account report analysis by Sales Managers required to oversee account service activity to identify where they may need assistance/support - 45 minutes each morning at an avg hourly cost $65.
Automating data imports. Previously taking 3 days per quarter at a $90 p.a rate
% Savings in selling costs - dollar amount saved / team wages plus 25% on-costs
