I know that my Sales & Service teams push back on having to use our CRM every single day. But if they do not maintain their pipeline data, their leads & record their activity we are running blind in the C-Suite. Unless they embrace the CRM, it will never work for me as a single source of truth on what's happening in my business.

It is impossible for me to do my job without accurate data in the reports & dashboards that tell me what's going on in my business. I know that the sales team are terrible at keeping pipeline & opportunity data updated and their activity data is all over the place. This leads to poor forecasting, no visibility across company costs and potentially cash flow issues for us.

My success in Rev Ops rests entirely on me having reliable data in the CRM. This ensures accurate sales forecasts and lets me make informed decision-making around where to focus resources. Good data improves customer targeting and retention. Poor adoption of our CRM by our Customer facing teams makes all of this impossible to deliver and affects my own performance.

I know that my team complains about the many hours they spend updating and navigating around our CRM. This pushback by my Sales team leads to huge problems for me. Our sales processes & workflows won't deliver, I can't help my team close deals effectively if I can't see what they are working on. With next to no visibility across my teams' activities and performance, I am flying blind and just doing my best.

The CRM I am forced to use every day is all about oversight and control over me. I can literally lose hours a day on data entry and staring at list views trying to determine what to focus on next. I would use it, if it added some value to my role but at the moment it does not. I just need it to tell me automatically what to do every day, how I am performing and how I can improve my performance without me having to spend hours staring at reports.